THE BRIEF
The challenge
Never ask customers to do something you wouldn’t do yourself. Sinclair believed so strongly in commercial solar that one of the first major installs went on our own premises — powering Sinclair Electrical & Refrigeration, Guthrie Bowron, and Appliance Plus under one roof.
Electricians, refrigeration techs, retail customers, lighting, offices, and workshop kit all run during business hours. Daytime demand is high and consistent. Rising electricity prices made solar an obvious investment — and a live showroom for every customer who walks in.